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    Título : Consumer Behavior in the Disposal of Products: Forty Years of Research
    Autor : Cruz-Cárdenas, Jorge
    Arévalo-Chávez, Patricio
    Fecha de publicación : 2018
    Editorial : Journal of Promotion Management. Volume 24, Issue 5, Pages 617 - 636
    Resumen : Consumer behavior in the disposal of products has consequences for the consumer's well-being and also for businesses, society, and the environment. In recent years, this field of research has experienced remarkable growth; however, efforts to systematize existing knowledge and to propose future areas of research have been scarce. This study presents a review of 62 selected articles using a consumer behavior model to present the results of their findings. Finally, the results provide practical insights on marketing and promotion and communication. © 2017, © 2017 Taylor & Francis.
    URI : https://www.tandfonline.com/doi/abs/10.1080/10496491.2018.1405514?journalCode=wjpm20
    http://repositorio.uti.edu.ec//handle/123456789/3450
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