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Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor.author | Cruz-Cárdenas, Jorge | - |
dc.contributor.author | Arévalo-Chávez, Patricio | - |
dc.date.accessioned | 2022-06-30T20:07:12Z | - |
dc.date.available | 2022-06-30T20:07:12Z | - |
dc.date.issued | 2018 | - |
dc.identifier.uri | https://www.tandfonline.com/doi/abs/10.1080/10496491.2018.1405514?journalCode=wjpm20 | - |
dc.identifier.uri | http://repositorio.uti.edu.ec//handle/123456789/3450 | - |
dc.description.abstract | Consumer behavior in the disposal of products has consequences for the consumer's well-being and also for businesses, society, and the environment. In recent years, this field of research has experienced remarkable growth; however, efforts to systematize existing knowledge and to propose future areas of research have been scarce. This study presents a review of 62 selected articles using a consumer behavior model to present the results of their findings. Finally, the results provide practical insights on marketing and promotion and communication. © 2017, © 2017 Taylor & Francis. | es |
dc.language.iso | eng | es |
dc.publisher | Journal of Promotion Management. Volume 24, Issue 5, Pages 617 - 636 | es |
dc.rights | openAccess | es |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | es |
dc.title | Consumer Behavior in the Disposal of Products: Forty Years of Research | es |
dc.type | article | es |
Aparece en las colecciones: | Artículos Científicos Indexados |
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