• DSpace Universidad Indoamerica
  • Publicaciones Científicas
  • Artículos Científicos Indexados
  • Please use this identifier to cite or link to this item: https://repositorio.uti.edu.ec//handle/123456789/3450
    Title: Consumer Behavior in the Disposal of Products: Forty Years of Research
    Authors: Cruz-Cárdenas, Jorge
    Arévalo-Chávez, Patricio
    Issue Date: 2018
    Publisher: Journal of Promotion Management. Volume 24, Issue 5, Pages 617 - 636
    Abstract: Consumer behavior in the disposal of products has consequences for the consumer's well-being and also for businesses, society, and the environment. In recent years, this field of research has experienced remarkable growth; however, efforts to systematize existing knowledge and to propose future areas of research have been scarce. This study presents a review of 62 selected articles using a consumer behavior model to present the results of their findings. Finally, the results provide practical insights on marketing and promotion and communication. © 2017, © 2017 Taylor & Francis.
    URI: https://www.tandfonline.com/doi/abs/10.1080/10496491.2018.1405514?journalCode=wjpm20
    http://repositorio.uti.edu.ec//handle/123456789/3450
    Appears in Collections:Artículos Científicos Indexados

    Files in This Item:
    There are no files associated with this item.


    This item is licensed under a Creative Commons License Creative Commons