Participatory Design as an Audiovisual Strategy in Brand Manuals

Please use this identifier to cite or link to this item: https://repositorio.uti.edu.ec//handle/123456789/6125

Title:	Participatory Design as an Audiovisual Strategy in Brand Manuals
Authors:	Borja-Galeas, Carlos Arias-Flores, Hugo
Issue Date:	2023
Publisher:	Lecture Notes in Networks and Systems. Volume 694 LNNS, Pages 811 - 817
Abstract:	The brand manuals serve so that the corporate image of a company is not distorted, when it is used in activities such as the design of advertising material. Designing a brand through participatory design allows accelerating and improving its development with new technologies. This study exposes a brand building model in which 96 companies registered at the National Institute of Popular and Solidarity Economy of the city of Quito participated. As a result of this research, the participants obtained the design of their logo and brand, based on their needs and the business in which they specialize
URI:	https://link.springer.com/chapter/10.1007/978-981-99-3091-3_66 https://repositorio.uti.edu.ec//handle/123456789/6125
Appears in Collections:	Artículos Científicos Indexados

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