Participatory Design as an Audiovisual Strategy in Brand Manuals

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Campo DC	Valor	Lengua/Idioma
dc.contributor.author	Borja-Galeas, Carlos	-
dc.contributor.author	Arias-Flores, Hugo	-
dc.date.accessioned	2023-12-20T21:33:59Z	-
dc.date.available	2023-12-20T21:33:59Z	-
dc.date.issued	2023	-
dc.identifier.uri	https://link.springer.com/chapter/10.1007/978-981-99-3091-3_66	-
dc.identifier.uri	https://repositorio.uti.edu.ec//handle/123456789/6125	-
dc.description.abstract	The brand manuals serve so that the corporate image of a company is not distorted, when it is used in activities such as the design of advertising material. Designing a brand through participatory design allows accelerating and improving its development with new technologies. This study exposes a brand building model in which 96 companies registered at the National Institute of Popular and Solidarity Economy of the city of Quito participated. As a result of this research, the participants obtained the design of their logo and brand, based on their needs and the business in which they specialize	es
dc.language.iso	eng	es
dc.publisher	Lecture Notes in Networks and Systems. Volume 694 LNNS, Pages 811 - 817	es
dc.rights	openAccess	es
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/	es
dc.title	Participatory Design as an Audiovisual Strategy in Brand Manuals	es
dc.type	article	es
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