Participatory Design as an Audiovisual Strategy in Brand Manuals

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Título :	Participatory Design as an Audiovisual Strategy in Brand Manuals
Autor :	Borja-Galeas, Carlos Arias-Flores, Hugo
Fecha de publicación :	2023
Editorial :	Lecture Notes in Networks and Systems. Volume 694 LNNS, Pages 811 - 817
Resumen :	The brand manuals serve so that the corporate image of a company is not distorted, when it is used in activities such as the design of advertising material. Designing a brand through participatory design allows accelerating and improving its development with new technologies. This study exposes a brand building model in which 96 companies registered at the National Institute of Popular and Solidarity Economy of the city of Quito participated. As a result of this research, the participants obtained the design of their logo and brand, based on their needs and the business in which they specialize
URI :	https://link.springer.com/chapter/10.1007/978-981-99-3091-3_66 https://repositorio.uti.edu.ec//handle/123456789/6125
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