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https://repositorio.uti.edu.ec//handle/123456789/6125Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.author | Borja-Galeas, Carlos | - |
| dc.contributor.author | Arias-Flores, Hugo | - |
| dc.date.accessioned | 2023-12-20T21:33:59Z | - |
| dc.date.available | 2023-12-20T21:33:59Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | https://link.springer.com/chapter/10.1007/978-981-99-3091-3_66 | - |
| dc.identifier.uri | https://repositorio.uti.edu.ec//handle/123456789/6125 | - |
| dc.description.abstract | The brand manuals serve so that the corporate image of a company is not distorted, when it is used in activities such as the design of advertising material. Designing a brand through participatory design allows accelerating and improving its development with new technologies. This study exposes a brand building model in which 96 companies registered at the National Institute of Popular and Solidarity Economy of the city of Quito participated. As a result of this research, the participants obtained the design of their logo and brand, based on their needs and the business in which they specialize | es |
| dc.language.iso | eng | es |
| dc.publisher | Lecture Notes in Networks and Systems. Volume 694 LNNS, Pages 811 - 817 | es |
| dc.rights | openAccess | es |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | es |
| dc.title | Participatory Design as an Audiovisual Strategy in Brand Manuals | es |
| dc.type | article | es |
| Aparece en las colecciones: | Artículos Científicos Indexados | |
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