Please use this identifier to cite or link to this item: https://repositorio.uti.edu.ec//handle/123456789/6102
Title: Amazonian Pictograms, Ecuadorian Shuar Culture Applied in Augmented Reality AR for Cultural Dissemination
Authors: Oleas-Orozco, José
Jara-Garzón, Patricia
Marín-Tapia, Nilton
Castillo, Franklin
Navas, Eduardo
Issue Date: 2023
Publisher: Smart Innovation, Systems and Technologies. Volume 345, Pages 103 - 114. 2023 International Confer-ence on Tourism, Technology and Systems, ICOTTS 2022. Santiago. 3 November 2022 through 5 November 2022
Abstract: The original ethnic in Ecuador, have cultural representations great diversity. For example, Shuar culture cosmovision is represented in its graphics, pictograms and icons. However, the knowledge about is low. This research is a study case which analyzes the Augmented Reality AR usefulness, in Shuar culture icons dissemination. The study was carried out in two moments, a development stage with a qualitative research approach, through interviews with Shuar representatives to obtain information. Also, meetings were held with informed cultural managers in ancestral knowledge. Besides, through non-participant field observation, was possible to obtain data on their graphic expressions. This allowed to synthesize 10 main pictograms, which express their worldview conception, understanding of the world and their social organization. With obtained information, an AR APP was developed which contains 3D modeled and animated pictograms. The second research stage, consisted of evaluating its perception, within a focus group made up of Shuar community members, tourists and Macas city people. The results about positive assessment are 83% its usability can be highlighted and 100% contents understanding. Also, ICT, mainly AR, could be of great help for Ecuadorian ancestral cultures knowledge that collaborates with cultural tourism.
URI: https://link.springer.com/chapter/10.1007/978-981-99-0337-5_9
https://repositorio.uti.edu.ec//handle/123456789/6102
Appears in Collections:Artículos Científicos Indexados

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