Analysis of the Social Factors (PESTEL) of Popular and Solidarity Economy Enterprises Post Covid

Abstract

The PEST analysis or also called PESTEL (political, economic, sociocultural, technological, ecological and legal) is a strategic planning tool to define a context,also serves to identify external factors in the business environment, currently contributing negatively to the creation or motivations of entrepreneurs in the popular and solidarity economy of Ecuador post covid, which is why, because of its importance the present research aims to identify the factors of the external environment of national companies in the period 2019–2021 that affect the development and performance of the ventures. The methodology used was developed based on secondary source of the central bank of Ecuador, year 2020, with descriptive and analytical level, as well as, a bibliographic documentary search of qualitative and quantitative character. The results obtained helped us to describe each of the factors that are affecting the creation of new entrepreneurship at the country level after the appearance of the pandemic of covid 19, as well as the disadvantages that it has brought to the Ecuadorian popular and solidarity economy. We conclude with the description of the environment of the popular and solidarity economy ventures by considering the elements, analysis of resources and the market that is fundamental for the start-up of a business as long as they are carried out following the basic parameters so that they become frameworks for action ideas.