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  • Please use this identifier to cite or link to this item: https://repositorio.uti.edu.ec//handle/123456789/3068
    Title: Consumer value creation through clothing reuse: A mixed methods approach to determining influential factors
    Authors: Cruz-Cárdenas, Jorge
    Guadalupe-Lanas, Jorge
    Velin, Margarita
    Issue Date: 2019
    Publisher: Journal of Business Research. Volume 101, Pages 846 - 853
    Abstract: Clothing reuse is a consumer disposal behavior that has been underexplored, although it has important consequences for the society. From the perspective of customer-dominant logic, reusing clothing is a consumer value creation behavior. To measure this tendency, we conducted a mixed method study in Ecuador, a developing Latin American country. We used 20 in-depth interviews followed by a survey of 425 adults to identify the factors associated with the tendency to reuse clothing. The study also identified gender differences regarding this behavior. Several factors in consumers' lives were revealed that explained the tendency to reuse clothing, including income, occupation, altruism, and physical environment. The study also showed that various population groups (e.g., lower income groups, younger individuals, students, and women) had a greater tendency to reuse clothing.
    URI: https://www.sciencedirect.com/science/article/abs/pii/S0148296318305964
    Appears in Collections:Artículos Científicos Indexados

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