The Impact of Advertising on Self-medication: Considerations for Project Management and Leadership in the Health and Wellness Industry

Abstract

Self-medication refers to the act of taking medications on one’s own initiative without the supervision or recommendation of a healthcare professional. Although in some cases it may be appropriate and safe, self-medication can have several problems and risks associated with it. This article addresses the impact of advertising on self-medication in the health and wellness industry. It highlights the prevalence of pharmaceutical companies using advertising to influence consumers and the potential risks associated with self-medication. The study conducted surveys and interviews to gather data on the effects of advertising on consumers in Guatemala. The results showed that a significant percentage of consumers have been influenced by advertising in their medication choices. The main conclusion of the research is that stricter regulation of drug advertising is necessary to prevent self-medication. Additionally, the implementation of information campaigns to promote proper medication use and improve health literacy among consumers is suggested.