The use of disliked gifts from a consumer behavior perspective

Por favor, use este identificador para citar o enlazar este ítem: https://repositorio.uti.edu.ec//handle/123456789/3560

Registro completo de metadatos

Campo DC	Valor	Lengua/Idioma
dc.contributor.author	Cruz-Cárdenas, Jorge	-
dc.contributor.author	González-Pérez	-
dc.contributor.author	Del-Val-Núñez, Teresa	-
dc.date.accessioned	2022-07-03T22:38:11Z	-
dc.date.available	2022-07-03T22:38:11Z	-
dc.date.issued	2015	-
dc.identifier.uri	https://www.sciencedirect.com/science/article/abs/pii/S0148296315000806	-
dc.identifier.uri	http://repositorio.uti.edu.ec//handle/123456789/3560	-
dc.description.abstract	To use or not to use a disliked gift is a dilemma for recipients. Their choice will affect their relationship with the giver as well as marketing and business. However, the study of this topic is scarce in the consumer behavior discipline. Through a survey on 1269 adults in Ecuador, a Latin American country, this study identifies variables from the recipient, the giver, their relationship, and the gift. These variables provide the solution to the dilemma and, according to these findings, present implications for theory and practice. © 2015 Elsevier Inc.	es
dc.language.iso	eng	es
dc.publisher	Journal of Business Research. Volume 68, Issue 7, Pages 1635 - 1637	es
dc.rights	openAccess	es
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/	es
dc.title	The use of disliked gifts from a consumer behavior perspective	es
dc.type	article	es
Aparece en las colecciones:	Artículos Científicos Indexados

Ficheros en este ítem:

No hay ficheros asociados a este ítem.

Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons

DSpace JSPUI