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Fecha de publicación	Título	Autor(es)
2022	Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study	Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; Ramos-Galarza, Carlos; Palacio-Fierro, Andrés
2019	Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario	Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; Zabelina, Ekaterina; Palacio-Fierro, Andrés; Velin, Margarita; Staniewski, Marcin
2021	Adoption of Technological Products and Services in an Ecuadorian University for External Consumers	Palacio-Fierro, Andrés; Arias-Flores, Hugo
2021	COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis	Cruz-Cárdenas, Jorge; Zabelina, Ekaterina; Guadalupe-Lanas, Jorge; Palacio-Fierro, Andrés; Ramos-Galarza, Carlos
2020	Empirical evidence for intransitivity in consumer preferences	Guadalupe-Lanas, Jorge; Cruz-Cárdenas, Jorge; Artola-Jarrín, Verónica; Palacio-Fierro, Andrés
2018	Does the political regime favor economic growth?: Experience from a primary-exporting price-taking economy	Guadalupe-Lanas, Jorge; Cruz-Cárdenas, Jorge; Arévalo-Chávez, Patricio; Palacio-Fierro, Andrés
2021	Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services	Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; Ramos-Galarza, Carlos; Palacio-Fierro, Andrés
2022	Application of E-commerce in Ecuador's Economic Activities	Palacio-Fierro, Andrés; Llamuca-Pérez, Silvia; Morales-Urrutia, Ximena
2022	Bibliometric Analysis of Existing Knowledge on Digital Transformation in Higher Education	Cruz-Cárdenas, Jorge; Ramos-Galarza, Carlos; Guadalupe-Lanas, Jorge; Palacio-Fierro, Andrés; Galárraga-Carvajal, Mercedes
2023	Smartphones and Higher Education: Mapping the Field	Cruz-Cárdenas, Jorge; Zabelina, Ekaterina; Deyneka, Olga; Palacio-Fierro, Andrés; Guadalupe-Lanas, Jorge; Ramos-Galarza, Carlos