Borja-Galeas, CarlosArias-Flores, Hugo2023-12-202023-12-202023https://link.springer.com/chapter/10.1007/978-981-99-3091-3_66https://hdl.handle.net/20.500.14809/6125The brand manuals serve so that the corporate image of a company is not distorted, when it is used in activities such as the design of advertising material. Designing a brand through participatory design allows accelerating and improving its development with new technologies. This study exposes a brand building model in which 96 companies registered at the National Institute of Popular and Solidarity Economy of the city of Quito participated. As a result of this research, the participants obtained the design of their logo and brand, based on their needs and the business in which they specializeengopenAccesshttps://creativecommons.org/licenses/by/4.0/article